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Brand Concept

Feel like "One Toe Shoes!!"

Japanese popular brand, ORiental TRaffic designs shoes not only fashionable but also comfortable and durable. We prepared the most suitable shoes for different occasions.


In 2002, the first ORiental TRaffic store opened

in Japan Shimokitazawa.

In 2013, ORiental TRaffic store was introduced to Hong Kong.

The first ORiental TRaffic store opened at YOHO MALL II.

According to the brand concept, Company also introduces four series in Hong Kong, namely, WA Oriental TRaffic, ORTR, OR KIDS and Jump Series.

Size Expansion

Starting from autumn 2017, shoes size expands to 33-43 (SS-LLL). Customers can easily find suitable shoes in ORiental Traffic.

Currently Company have 18 stores in Hong Kong and 2 stores in Macau across the two store brands, namely, ORiental TRaffic and WA ORiental TRaffic.